A high bounce rate is one of the most common issues on any website. Most of the bloggers do not know about this. They work for good quality content, do SEO but they are not getting enough traffic for their website.
Well, readers, Let me introduce you with a high bounce rate. A high bounce rate means people visit your website but do not spend time on it. That means after landing your website the leave it and do not check the second page of your website.
If you are facing this problem as well, then this content is for you. Today I will share the ways you can reduce the high bounce rate on your website.
What is Bounce Rate means?
The bounce rate is basically the percentage of visitors visit your website and leave without going to the next page. When the percentage is higher that means you are not able to convince your visitors to stay on your website.
How to Reduce Bounce Rate?
What we usually do while visiting a website is we click on some links on the website which brings us to another website. Or we click the back button or close the tab to leave the website.
It is normal behavior. Right? Yes, this is what bounce rate is all about. If your bounce rate is 30-50% then it is fine but if it is 80% or more than that, guys you need to work on it.
If you want to reduce your bounce rate, you need to identify and fix the problems with your landing page or homepage. This is the primary solution to this problem.
However, I will also share some ways that will help you to reduce your website’s bounce rate.
Content Readability
This is one of the most important things to remember. If your website’s content has a low readability score, your visitors will definitely leave your website.
Avoid writing content in a paragraph style. It will not give you a good user experience. Try to use heading and sub-heading, bullet points during your content. Besides, don’t make your contents too long.
Don’t Use pop-ups
I have seen so many websites where I found pop-ups while reading the content. Just imagine you are reading something interesting and suddenly a pop-up will definitely distract your mind. Try to avoid using pop-ups because it causes a high bounce rate.
Focus on Call-to-Action
If you do a research you will see that most of the website have a higher bounce rate because they don’t have a Call to Action. Let’s say you have written quality content, you have done SEO but your content cannot convince your users to buy anything from your website. According to the research, almost 70% of the B2B small business websites don’t have any call-to-action. So, if you want to reduce the higher bounce rate, it’s time to focus on CTA.
Improve the way of storytelling of your brand
Storytelling can help a brand to grow. Usually, when we read content on a website, we just go through the whole content. But there are some little details that stop us and we read the content. It might be an image, headings, or subheadings. It will help your readers to spend more time on your website. Brand storytelling helps to convince your visitors to buy products or at least think of buying anything from your website.
Keep your website clean
Always try to keep your website clean with the right contents. A clean website will help your visitors to find what they are looking for. If you have lots of amazing quality contents but they are not properly categorized, then your visitors will feel disturbed and leave your website.
Target the right Audience
When you are creating a blog, you have to know who is your target audience. If you want to grow more, you should implement different strategies to attract them. Your content should be based on your audience. Or else, your efforts will be in vain.
Attractive Meta Description
Meta Description is something that will help you to attract your visitors. If you do not have an attractive meta description with appropriate keywords, it is not possible to get enough traffic on your website. It is one of the major causes of a high bounce rate. So, try to add some attractive meta descriptions for your content.
Keywords
The keyword is the heart of the content. If you don’t have targeted keywords, you won’t be able to get traffic. Try to select Keywords which can bring high-value traffic on your website. Before starting a blog, make sure that you have invested proper time for searching appropriate keywords for your website.
Work on your Page Loading Time
If you want to earn money from your blog, you should make your website optimized. A website that takes time to load, have a high bounce rate. According to the research, around 47% of the users expect the page loading time should be 2 seconds or less. If it takes more time in your case, my friend you should start work on it immediately.
Final Verdict
As I have mentioned before, the high bounce rate is a common problem for many websites. Some of them are aware of it, and some of them are not. But it is something that can stop your earning from Google Adsense.
If you are aware of it and looking for ways to reduce it then follow the ways I have mentioned above. And if you are not aware of it, then it is high time to work on it, or else all of your efforts might go in vain.
I have mentioned some simple ways to reduce the high bounce rate. You don’t need an expert to do that. You can do it by yourself. If you don’t have time but you have lots of money to invest, you can hire someone who will reduce the high bounce rate for your website.
I hope you have enjoyed the article. Let me know if you want to add any tips for reducing the high bounce rate. I will keep that in mind and share it in my next article.
